LEGO has announced at Toy Fair® 2025 in NYC, LEGO® and BBC Studios unveiled the brand-new Bluey playsets and they’re every bit as awesome as you’d hope!
Now I love a good LEGO collab and the recent partnership with the Formula 1 has to be one of the best but now we have a really brilliant come-together of two brands that seem like they are a match made in heaven. We love to watch Bluey with the kids and I’ll admit I’ve cryed in more than one episode especially “Cricket” which gets me everytime, but the one thing that is lacking with Bluey is decent toys to continue the role play when the screens are turned off. I might be alone in thinking this but the toys based on the show up until now could be described as “cheap and nasty” if indead they were “cheap”. So here we are with a way to play with the iconic Australia kids show so I’ll be adding this to the wishlist for “the kids” but let’s be honest, its just so I can build it and play with them, which at its core is what Bluey is all about.
LEGO® and BBC Studios made an exciting announcement at Toy Fair® 2025 in New York City, Bluey and her beloved family are joining the LEGO® universe! For the first time ever, fans can bring the magic of Bluey to life with SIX brand-new playsets, specially designed for children aged 2-5. These delightful sets will be available starting June 1st, 2025, so mark your calendars and get ready for endless fun!
Why Bluey? Why Now?
Bluey, everyone’s favourite Blue Heeler pup, has stolen hearts worldwide (and binge-watching hours—seriously, 56 billion minutes in the U.S. last year alone!). This Aussie gem is the #1 kids’ show in Australia, the UK, and the U.S., and now she’s bringing her imaginative, playful world to LEGO® fans everywhere.
The Sets You’ve Been Waiting For
Whether you’ve got a toddler just starting to explore the joy of building or a young LEGO® master eager to take on their next creative challenge, there’s a Bluey set perfect for every age and skill level. From simple, fun designs to more intricate builds, these sets offer endless opportunities for imaginative play and learning.:
LEGO DUPLO® Ice Cream Trip with Bluey (10458)
Scoop up some fun with Bluey and Bandit as they enjoy a sweet treat in their family car. Perfect for toddlers to explore emotions and role-play sharing moments.
LEGO DUPLO® Bluey’s Family House with Memory Game (10459)
Build the iconic Heeler home, then challenge the family to two different memory games. Includes Bluey, Bingo, and Chilli figures!
LEGO 4+ Bluey’s Family House (11203)
A modular playhouse loaded with fun features, accessories, and the entire Heeler family in LEGO minifigure form. Easter eggs from the show included—spot the muddy pizza and long dog!
LEGO 4+ Bluey’s Beach & Family Car Trip (11202)
Hit the beach with Bluey, Bingo, and Chilli! This set has sun, sand, snacks, and the famous Heeler car. Ready for a road trip?
LEGO 4+ Playground Fun with Bluey and Chloe (11201)
Recreate favourite playground moments with Bluey, Chloe, a jungle gym, slide, seesaw, and more!
LEGO 4+ Tea Party (30687)
Kick back with Bluey and Chattermax for a garden tea party, complete with cupcakes, a toadstool seat, and plenty of fun!
Learning Through Play
These playsets aren’t just fun, they’re all about inspiring creativity, imagination, and learning through play. From emotional development to problem-solving, the Bluey LEGO® sets make playtime extra meaningful.
Ready to Build Some Fun?
The LEGO® Bluey playsets launch worldwide on June 1st, 2025, and will be available through select retailers and LEGO® stores.
Don’t miss out on the chance to bring Bluey’s world to life—check out more details here: www.LEGO.com/Bluey
