Minecraft is going IRL in Australia with Woolworths and BIG W joining forces with the blocky world of Minecraft to bring you Minecraft Cubeez™. Launching today, these collectibles are set to be a big deal on your next supermarket run.
What’s the deal with Minecraft Cubeez?
Here’s how it works—every time you spend $30 in a single eligible shop at Woolworths, BIG W, MILKRUN, or select Woolworths Metro stores, you’ll score a Minecraft Cubeez™ pack (excluding BIG W Market and Everyday Market purchases).
Each pack comes with a fun, buildable cardboard block, there are 40 unique designs to collect.
From iconic characters like Steve and Alex to infamous creatures like the Creeper and Enderman, and even those must-have blocks (hello, crafting table and diamond ore!), the Cubeez collection is a dream come true for Minecraft lovers. Plus, they’re made from FSC-certified recycled paper and are 100% kerbside recyclable, so you can build responsibly.
Minecraft Goes IRL
This isn’t just about collectibles; it’s about unleashing creativity! “Minecraft Cubeez™ has been designed in a fun and interactive way for families to create their own block-filled adventures in real life,” says Andrew Hicks, Chief Marketing Officer at Woolworths Group.
Federico San Martin, Senior Director of Minecraft Consumer Products, shares the excitement, saying, “This collaboration is a testament to Minecraft’s enduring popularity and its ability to inspire imagination both on and off the screen.” Sounds pretty amazing, doesn’t it?
Wanna Show Off Your Collection?
Snag a special collector’s case for just $10, available in-store or online at Woolies, Metro, and BIG W. Perfect for keeping your Cubeez safe while you work on collecting them all!
Minecraft Craze Hits BIG W Shelves
And it’s not just ONE new thing to look forward to. BIG W has seen a whopping 60% sales surge on Minecraft-themed toys, stationery, clothing, books, and homewares. It’s safe to say, Aussie fans just can’t get enough of this pixelated world especially ahead of the Minecraft movie that hits cinemas in April this year.
Start Building, One Shop at a Time
The blocks are available now so the question is how many Cubeez will you conquer?
Doccy Darko
