This partnership, set to launch this year and promises to merge the globally adored world of Bluey with the creative possibilities of the LEGO universe.
Six new LEGO Bluey sets will be introduced across the LEGO 4+ and LEGO DUPLO themes, inspired by the hit TV series.
Bluey, the loveable and energetic Blue Heeler dog, along with her family and friends, will now be available for fans to build, connect, and play with in true LEGO style.
The collaboration aims to recreate the magic of Bluey’s imaginative play and storytelling through LEGO bricks. Families will have the opportunity to build and act out their favourite scenes from the show, fostering creativity and shared play experiences.
“We are absolutely thrilled to bring together the worlds of LEGO Play and Bluey with the team at BBC Studios. It’s been a long time coming and we believe that this partnership is a match made in heaven for younger builders and families alike. Just like the LEGO brand, the Bluey brand has play at the heart of everything they do, which aligns perfectly with the LEGO brand values and mission.” said Michaela Edgerley Stovicek, Head of Preschool at the LEGO Group.
Julie Kekwick, Head of Licensing Hardlines Consumer Products at BBC Studios added: “We’re thrilled to partner with the LEGO Group for Bluey! We believe that LEGO Bluey products will offer families a fantastic new way to engage with beloved characters and stories from the hit animated series, cultivating even more imaginative play inspired by the Heelers”
Since its Australian debut in 2018, Bluey has become a global phenomenon, captivating audiences worldwide. The Emmy and BAFTA Award-winning series now airs in over 140 countries and is broadcast in 20 languages. Its popularity is evident in its impressive viewership statistics, with Bluey ranking as the No. 1 most-watched series on streaming in the U.S. in 2024, accumulating over 35 billion minutes watched.
The show’s success extends beyond the screen, with Bluey holding the top spot for kids’ shows on ABC Australia, CBeebies, and Disney+ in the UK. It also leads children’s programming on Disney Jr in Canada, Spain, Portugal, Poland, and South Africa. As fans eagerly await the reveal of the new LEGO Bluey products this autumn, speculation is already building about potential set designs.
Popular guesses include a LEGO version of the Heeler Family House, the family’s SUV, and possibly sets inspired by fan-favorite episodes like “Backyard Cricket”.This collaboration between LEGO and Bluey represents a exciting new chapter for both brands, promising to bring even more joy, creativity, and imaginative play to children and families around the world. With Bluey’s popularity at an all-time high and a feature film on the horizon its a big moment in time for a “Bluey Dad” like me with my girls who love the show.
